Privacy

Privacy Policy

Effective Date: January 1, 2026

Pasadena Wine & Spirits (“Pasadena Wine & Spirits,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

1. Visit or use pasadena-ws.com;
2. Create an online account;
3. Place an order for pickup, delivery, or shipping;
4. Join a loyalty, rewards, or promotional program;
5. Subscribe to email or text-message marketing;
6. Register for a tasting or event;
7. Communicate with us; or
8. Otherwise interact with Pasadena Wine & Spirits online or in person.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Age Restrictions

Our website, products, and services are intended only for individuals who are at least 21 years old.

We do not knowingly collect personal information from anyone under 21. If we learn that we have collected personal information from a person under 21, we may delete the information and cancel any related account or transaction.

We may require proof of age and identity when an order is placed or picked up. Completing an online age gate does not replace the requirement to present valid government-issued identification when required.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and identifying information

This may include:

1. Name;
2. Billing, delivery, or shipping address;
3. Email address;
4. Telephone number;
5. Date of birth or confirmation that you are at least 21;
6. Account username or customer number; and
7. Information used to verify your identity or age.

Account information

When you create an account, we may collect:

1. Login credentials;
2. Saved addresses;
3. Communication preferences;
4. Purchase history;
5. Wish lists or favorite products; and
6. Loyalty or rewards information.

Passwords may be maintained by our website or technology provider rather than directly by Pasadena Wine & Spirits.

Order and transaction information

We may collect information concerning:

1. Products viewed, added to a cart, purchased, returned, or canceled;
2. Order date, amount, location, and fulfillment method;
3. Pickup, delivery, and shipping instructions;
4. Discounts, promotional codes, and gift cards;
5. Customer-service communications; and
6. Refund, chargeback, fraud-prevention, or transaction-verification information.

Payment information

Payments may be processed by third-party payment processors. These providers may collect your payment-card number, expiration date, security code, billing address, digital-wallet information, or bank information.

Pasadena Wine & Spirits generally receives limited payment information, such as the payment type, authorization status, transaction identifier, or last four digits of a payment card. We do not intend to store complete payment-card numbers on our own systems.

Device and internet activity information

When you visit our website, we or our service providers may automatically collect:

1. Internet Protocol address;
2. Browser and device type;
3. Operating system;
4. Device identifiers;
5. Pages viewed;
6. Products searched for or selected;
7. Links clicked;
8. Referring website;
9. Date and time of visits;
10. Approximate geographic location;
11. Shopping-cart activity; and
12. Information collected through cookies, pixels, tags, software development kits, and similar technologies.

Marketing and communications information

We may collect:

1. Email and SMS subscription status;
2. Marketing preferences;
3. Responses to advertisements or promotions;
4. Information about whether an email or message was opened or selected;
5. Survey responses;
6. Contest or giveaway entries; and
7. Communications sent to us.

Information you submit

We may collect information contained in:

1. Product reviews;
2. Event registrations;
3. Contact forms;
4. Special-order requests;
5. Customer-support messages;
6. Photos or other submitted content; and
7. Comments or messages sent through social-media platforms.

3. How We Collect Personal Information

We may collect personal information:

1. Directly from you, such as when you create an account, place an order, join our mailing list, or contact us;
2. Automatically, through cookies and related website technologies;
3. From service providers, including our e-commerce, point-of-sale, payment, delivery, shipping, fraud-prevention, marketing, and analytics providers;
4. From social-media services, when you interact with our pages or use an available social sign-in feature;
5. From delivery recipients or purchasers, when one person places an order for another person; and
6. From publicly available or legally permitted sources.

4. How We Use Personal Information

We may use personal information to:

1. Operate, maintain, and improve our website and services;
2. Create and administer customer accounts;
3. Process payments and fulfill orders;
4. Arrange pickup, delivery, or shipping;
5. Verify age, identity, payment information, and eligibility to purchase regulated products;
6. Communicate about orders, deliveries, refunds, events, or account activity;
7. Provide customer service;
8. Maintain purchase and transaction records;
9. Administer loyalty, rewards, discount, or promotional programs;
10. Send marketing emails or text messages when permitted;
11. Personalize website content and product recommendations;
12. Measure website traffic and advertising performance;
13. Detect and prevent fraud, misuse, security incidents, or illegal activity;
14. Enforce our terms and policies;
15. Comply with alcohol, tobacco, tax, recordkeeping, legal, and regulatory obligations;
16. Protect our customers, employees, business, and legal rights; and
17. Complete a merger, acquisition, financing, sale, restructuring, or similar business transaction.

We may also use information for another purpose disclosed to you at the time of collection or with your consent.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Website, e-commerce, and point-of-sale providers

Our website, online store, customer accounts, inventory, checkout, and related services may be operated or supported by Santé and other technology providers.

Payment processors and financial-service providers

We disclose transaction information to companies that process payments, issue refunds, prevent fraud, or support digital wallets and payment authorization.

Delivery and shipping providers

When you request delivery or shipping, we may provide your name, address, telephone number, order information, and delivery instructions to delivery drivers, couriers, common carriers, shipping partners, or age-verification providers.

Marketing and communications providers

We may use providers that support email newsletters, SMS messaging, promotional campaigns, customer relationship management, surveys, or loyalty programs.

Analytics and advertising providers

We may disclose device identifiers, cookie information, internet activity, approximate location, and information about your interactions with our website to analytics, measurement, social-media, or advertising providers.

Depending on applicable law, certain advertising or analytics disclosures may be considered “targeted advertising,” “sharing,” or a “sale” of personal information even when no money is exchanged.

Professional advisers and authorities

We may disclose information to attorneys, accountants, insurers, auditors, regulators, law enforcement, courts, government agencies, or other parties when reasonably necessary to comply with law or protect legal rights.

Business-transaction recipients

Information may be disclosed as part of an actual or proposed merger, acquisition, financing, asset sale, bankruptcy, restructuring, or transfer of all or part of our business.

At your direction

We may disclose information when you ask us to do so, authorize the disclosure, or intentionally interact with a third party through our services.

6. Sale and Targeted Advertising

We do not sell personal information to third parties for monetary payment.

However, we may use analytics, social-media, or advertising technologies that disclose identifiers or internet activity to third parties. Under some state privacy laws, these disclosures may be treated as a sale, sharing, or processing for targeted advertising.

Where applicable, you may request to opt out by:

1. Emailing info@pasadena-ws.com with the subject line “Privacy Opt-Out Request”; or
2. Using any cookie-preference or privacy-control link made available on our website.

Where required by applicable law and supported by our website technology, we will also process recognized browser-based universal opt-out signals, such as Global Privacy Control.

7. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

1. Keep the website functioning;
2. Maintain shopping carts and account sessions;
3. Remember preferences;
4. Prevent fraud;
5. Understand website performance;
6. Measure traffic and customer interactions;
7. Improve products and services; and
8. Support advertising and marketing.

Some cookies are necessary for the website to function. Others may be used for analytics or advertising.

You may be able to manage cookies through your browser settings or through a cookie-preference tool made available on our website. Blocking cookies may affect certain website features, including accounts, carts, checkout, and saved preferences.

8. Email and Text-Message Marketing

You may unsubscribe from promotional emails by using the unsubscribe link included in an email.

You may stop promotional text messages by replying STOP to a message. Message and data rates may apply. Opting out of promotional communications will not prevent us from sending non-promotional messages concerning an order, delivery, account, transaction, safety issue, or legal notice.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

9. Loyalty, Rewards, and Promotional Programs

We may offer loyalty programs, discounts, clubs, or promotions that require personal information to operate. Information collected through these programs may include contact information, purchase history, points, rewards, and product preferences.

Participation is voluntary. We do not require participants to agree to the sale of sensitive personal information as a condition of participating in a loyalty or discount program.

Additional terms may apply to a particular program.

10. Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

1. Complete transactions;
2. Maintain customer accounts;
3. Provide requested services;
4. Administer loyalty and marketing programs;
5. Meet legal, tax, accounting, alcohol-regulatory, and recordkeeping obligations;
6. Resolve disputes;
7. Prevent fraud;
8. Enforce agreements; and
9. Protect our legal rights.

Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements. We may retain deidentified or aggregated information that cannot reasonably be linked to an individual.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

No website, online transaction, storage system, or electronic transmission is completely secure. We therefore cannot guarantee that personal information will never be accessed, used, or disclosed without authorization.

You are responsible for protecting your account credentials and for notifying us if you believe your account has been compromised.

12. Your Privacy Rights

Depending on your state of residence and the applicability of state privacy law, you may have the right to:

1. Confirm whether we process your personal information;
2. Access personal information we maintain about you;
3. Correct inaccurate personal information;
4. Request deletion of personal information;
5. Obtain a portable copy of certain personal information;
6. Obtain information about the categories of third parties to which personal information has been disclosed;
7. Opt out of targeted advertising;
8. Opt out of the sale of personal information;
9. Opt out of certain automated profiling;
10. Withdraw consent where processing is based on consent; and
11. Appeal a decision concerning a privacy request.

These rights may be subject to legal exceptions. For example, we may retain information needed to complete a transaction, prevent fraud, comply with legal obligations, protect legal claims, or maintain security.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Submitting a Privacy Request

You may submit a request by emailing:

info@pasadena-ws.com

Use the subject line:

Privacy Request

Please include:

1. Your full name;
2. The email address or telephone number associated with your account or order;
3. Your state of residence;
4. The right you wish to exercise; and
5. Sufficient information to help us locate and verify the relevant records.

We may request additional information to reasonably verify your identity. We will use verification information only for purposes of processing the request.

We generally respond to verified requests within 45 days when required by applicable law. We may extend the response period when legally permitted and will notify you of the extension.

14. Authorized Agents

You may designate an authorized agent to submit an opt-out or other privacy request where permitted by law.

We may require evidence that the agent is authorized to act for you and may contact you directly to verify your identity and authorization.

15. Appeals

If we deny a privacy request, you may appeal the decision by emailing:

info@pasadena-ws.com

Use the subject line:

Privacy Appeal

Include your original request, our response, and the reason you believe the decision should be reconsidered. We will review and respond to the appeal as required by applicable law.

16. Sensitive Personal Information

We do not intend to collect sensitive personal information unless it is reasonably necessary to provide a requested service, verify age or identity, prevent fraud, comply with law, or process a transaction.

Sensitive information may include precise location, government identification information, account credentials, or other information classified as sensitive under applicable law.

We do not sell sensitive personal information.

17. Third-Party Websites and Services

Our website may contain links to social-media platforms, payment providers, delivery services, shipping companies, or other third-party websites.

Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of third-party websites or services.

18. Information From Other Individuals

When you provide personal information about another person, such as a delivery recipient, you represent that you have authority to provide the information and that it may be used to fulfill the requested transaction.

Alcohol and other age-restricted products will not be provided to a recipient who cannot satisfy applicable identification, age, or delivery requirements.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, vendors, or legal obligations.

When we make changes, we will update the effective date at the top of the policy. Material changes may also be communicated through the website, email, or another appropriate method.

20. Contact Us

Questions, concerns, or privacy requests may be directed to:

Pasadena Wine & Spirits

8150 Ritchie Highway

Pasadena, Maryland 21122

Email: info@pasadena-ws.com

Telephone: (410) 793-5844